| FOR IMMEDIATE RELEASE
June 20, 2007
Tracy Effinger's New "SQUEEZE" DVD Workout Available at Squeeze Fresh Smoothies Stores
LOS ANGELES, CA Hollywood fitness trainer Tracy Effinger, creator of the popular new "SQUEEZE" workout DVD, has teamed up with Squeeze Fresh Smoothies to make her full body workout available in the Squeeze Fresh Smoothies stores beginning in mid-June. This partnership came about when Effinger discovered the company shared the name of her DVD. After talking with the Squeeze Fresh Smoothies Director of Marketing Bo Gascoigne, they discovered that they had the same vision and values and also shared a commitment to helping people get healthy. While "SQUEEZE" helps sculpt the body externally, Squeeze Fresh Smoothies maintain health from the inside.
"SQUEEZE" is an "easy to get hooked on" synergy of athletics, isometrics, power ballet moves, orthopedic back exercises, Pilates and yoga. Effinger, who has helped sculpt the bodies of Renée Zellweger, Sela Ward and Amy Brenneman, has designed an effective and fun routine that creates lean, tight muscles without bulk, and increases cardiovascular endurance, posture and flexibility. Her technique is the perfect combination of high intensity; spot specific, feel-the-burn resistance training, combined with stretch-to-your limits flexibility. The DVD includes: "The Full Body SQUEEZE," "hard core" leg work, and butt and abdominal targeting techniques, finishing with energizing stretching moves. It also includes "Power SQUEEZE," a 30-minute, super-concentrated, full-body routine; and "Custom SQUEEZE," a collection of individual exercises that allow you to create your own routine.
Squeeze Fresh Smoothies provides fresh, healthy, convenient products made from 100% all-natural juice and fruit, with no sugar added. Squeeze brings together the finest and freshest ingredients available and artfully combines them to create a wide variety of flavorful and healthy products including: smoothies, fresh squeezed juices, all-natural energy shots and nutritional supplements. Squeeze Fresh Smoothies is passionate about having a positive impact on the communities they serve. This is why each store is locally owned and operated, allowing Squeeze to get to know customers and be more intimately involved in local neighborhoods. Squeeze Fresh Smoothies, a Colorado-based franchise company established in 2004, plans to open 300 stores nationwide by 2010.
For a complete menu or to find your local Squeeze Fresh Smoothies location, please visit www.squeezeusa.com. The SQUEEZE DVD is available at www.SqueezeByTracy.com for a special Internet price of $29.95.
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